Jeeva aka Jiiva is the son of R. B. Choudary one of the renowned movie producers in India. Jeeva's career started off as a child actor in his fathers movies. His career as a lead actor began with Aasai Aasaiyai, and Thithikudhe (2003). But the movie which changed his career was Ameer's mystery thriller Raam 2005. The movie was screened in International Film Festival in Goa and later at the Cyprus International Film Festival, where he won the Best Actor award. After Raam Jeeva's career took off and there was no turning back for him.